Project Purpose & Objectives:

The Center for Civic Policy (CCP) strives to increase the participation of historically and systemically disenfranchised New Mexicans in the public policy processes that affect their lives. To advance this mission and build upon our 2016 and 2020 research, CCP once again created a collaborative effort to create the NM Narrative Project 3.0. Values-based and supported by extensive qualitative and quantitative research, the NM Narrative Project studied ways to connect more deeply with New Mexicans and communicate a vision and agenda in authentic language that resonates, excites, and persuades.

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The NM Narrative Project is the result of this research, serving today as an invaluable messaging toolkit for partners and stakeholders throughout the civic engagement sector. It is helping community organizations, elected officials, policy makers, and other stakeholders better understand how historically marginalized communities perceive the problems, as well as proposed solutions, that are directly impacting their lives.

The NM Narrative Project is particularly useful in providing essential insights into the New Mexican mindset. This enables us to meet people where they are and thereby more effectively communicate how policies affect the well-being of their families. It gives us the engagement and language tools to increase participation among under-represented, vulnerable populations in the democratic process.

The NM Narrative Project is strictly a non-partisan tool to be used in communicating and educating on a values-based level how important policy issues and our democracy intersect.

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Use for commercial or political purposes is strictly prohibited. No part of this book may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording, or otherwise) without the prior written permission of the publisher.

For permission information and authorization to photocopy items for permitted use, please contact Oriana Sandoval at the Center for Civic Policy [email protected].